Insights
Microsoft’s Channel Evolution
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
The latest news, industry views and technical How To's for our partners.
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Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Business
CSP price and margin matter, but Microsoft's program updates mean partners must weigh up short-term discounts over strategic alignment.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Blogs
Warren Nolan believes Microsoft has invited partners to join them on a new journey to value, and the role of Cloud Distribution providers has never been more critical.
Blogs
After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.
Blogs
In the first of a three-part series, Warren Nolan, SVP Strategy and Channel explores the recently announced updates to the Microsoft CSP program and the opportunities it presents.
Vendor Announcements
Microsoft's new CSP requirements mean Direct Bill partners should take proactive steps to re-evaluate current models. Crayon can help.

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Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.